At the 2018 Scottish Golf Conference, Scottish Golf announced their intention to launch an integrated software platform for golf clubs that would create inclusivity and a pathway into membership for all golfers. The principal aims and objectives of their strategy were:
- To make golf Scotland’s Game for Everyone, ensuring the game is an inclusive and accessible sport for all
- To finance the game in Scotland with the introduction of new revenue streams to reduce the reliance on external funding and member contributions and ensure that all who consume golf in Scotland make a financial contribution
- To invest in technology to support member clubs in a way which allows them to embrace modern society through digital means
Since that time they have been researching, developing and testing their approach and are now in a position to provide you with details of their new subscription service OpenPlay which launched today.
OpenPlay is their independent golfer programme, where they have created a monthly digital subscription model for non-member golfers to obtain an official handicap in a way that their extensive research shows will more closely meet their needs and lifestyle.
As you can hear from Martin Gilbert, Chair of Scottish Golf, Martin Slumbers, CEO of the R&A and Open Champions Paul Lawrie and Catriona Matthew, they all strongly believe that OpenPlay will reach out to the estimated 500,000 golfers in Scotland, who are not members of a club, to create inclusivity and a pathway into membership